Business & Entrepreneurship

Business & Entrepreneurship developed more slowly for me, because I initially associated business with commercialisation. I still do not see my work as mainly market-driven, but I now understand B&E as value creation: analysing what is around, identifying what is missing, and figuring out what can be of value. Because I believe in situated perspectives and community-centric values, my entrepreneurial mind often makes me act like a researcher. I look for gaps between what already exists, then ask whether these gaps can become sites for meaningful intervention. However, B&E differs from academia because it can reach many more people. This matters to me as a Turkish Cypriot, because many people I am inspired by are not in a (political) position to be recognised as academics. In this way, Business is how to communicate with other worlds, and entrepreneurship is how I find gaps and create value within them. In B2 Design Innovation Methods (DAB200), I explored formal aspects such as market analysis, value proposition canvas and analysing/communicating viability. In my FBP, reaching out to museums, prehistoric parks and experts was entrepreneurial: I expanded my network to create an opportunity beyond readily available resources, brought stakeholders into the process, and started understanding how different people might value the project differently.

Figure 1. Final poster and visual branding for Gondry (CBL Project 3). Poster designed and executed by me using Photoshop and renders of original 3D model (2024).
Abstract sun logo
Abstract sun logo
Figure 2. Stakeholder onion map for B2B Gondry, original work (2025), screenshot from proposal.
Abstract sun logo
Abstract sun logo
Figure 3. New value proposition canvas for B2B Gondry, screenshot from proposal.
Figure 4. User persona for B2B Gondry, by me (2025), screenshot from proposal.
Figure 5. Customer journey map for B2B Gondry by me (2025), screenshot from proposal.

Any Feedback?

As a designer-in-training, and even as a human, I am always a work in progress; please feel free to reach out with your feedback and suggestions.

Hazal Say Ötün ©all rights reserved

Any Feedback?

As a designer-in-training, and even as a human, I am always a work in progress; please feel free to reach out with your feedback and suggestions.

Hazal Say Ötün ©all rights reserved